SuperZoo 2026 Recap: Connecting & Collaborating Through the Protocol

LAS VEGAS, NV — August 2026 — HICC PET returned to SuperZoo 2026 for its third consecutive year, bringing the full PRO Series lineup and Protocol Philosophy to North America's largest pet retail trade show. Held August 12–14 at the Mandalay Bay Convention Center in Las Vegas, the event gathered more than 1,200 exhibitors and pet industry professionals from 70 countries — with over 80% of attendees holding purchasing power.

For HICC PET, this year's show was about more than exhibiting products. It was a platform for media engagement, veterinary partnership, retail negotiations, and cross-brand collaboration. Here's what unfolded across three action-packed days on the show floor.

PRO Series and Protocol Philosophy Take Center Stage

Building on the pre-show announcement of its Protocol Philosophy, HICC PET showcased the full PRO Series — a science-driven collection of grooming and wellness products built around two proprietary technologies: Purified Hypochlorous Acid and CocoPlex™ Fermented Coconut Oil.

The PRO Series embodies HICC PET's protocol-based approach to pet care, where each product addresses a specific need — from skin and coat to ears, eyes, and oral health — with vet-recommended, safe-to-lick formulations. Booth visitors experienced the brand's promise — "Handy for Humans, Perfect for Pets" — through live demonstrations of the signature Glove Wipes and the broader grooming and wellness collection.

Media Interview with Homelife Media

SuperZoo 2026 opened with Lance Barr, HICC PET's Sales Director, sitting down with Homelife Media — the publisher behind iHeartDogs and iHeartCats, two of the most widely read pet media platforms in the United States.

The conversation spotlighted HICC PET's hero product, the Glove Wipes, and explored how the brand's protocol-based approach is simplifying everyday pet care routines for pet parents nationwide.

Dr. Lindsey Wendt Visits the HICC PET Booth

Day 2 welcomed Dr. Lindsey Wendt, HICC PET's veterinary spokesperson, to the booth. Dr. Wendt, who established a sustainable collaboration with HICC PET in July 2025, spent time with the team and show attendees, sharing her clinical perspective on the role of science-backed grooming and hygiene in long-term pet wellness.

Her presence gave retailers a trusted expert voice to engage with and reinforced HICC PET's veterinary-credentialed positioning.

Influencer Collaboration

The final day featured a content collaboration with @puffyandcatto, a popular pet creator known for vibrant, engaging cat and dog content.

The partnership produced social content featuring Mimi the cat trying out HICC PET products, alongside a lifestyle showcase with a Corgi companion highlighting a range of HICC PET grooming and care solutions. The collaboration extended HICC PET's reach beyond the trade show floor, connecting directly with pet parents across social platforms.

Beyond the scheduled content shoot, the HICC PET booth drew a steady stream of pet influencers and creators throughout the three-day show. From cat-focused accounts to dog lifestyle bloggers, visiting creators stopped by to explore the PRO Series lineup, try the Glove Wipes firsthand, and capture booth content for their own communities. 

These organic, friendly interactions turned the booth into a lively gathering point — sparking spontaneous social posts, product walkthroughs, and genuine conversations about everyday pet care. The energy underscored how SuperZoo isn't just a trade show for HICC PET, but a place where community and commerce meet.

Big Client Negotiations with US Retail Partners

SuperZoo 2026 also served as a critical business hub. The HICC PET team held meetings with major US-based retail buyers and distributors, advancing discussions on shelf expansion, new product placements, and show-special ordering.

With HICC PET products already available at Chewy, Petco, Walmart, Tractor Supply, NORTH 40, Wholesale Pet, and Vitacost, these negotiations focused on deepening existing partnerships and exploring new retail channels across the domestic market. With more than eight in ten SuperZoo attendees reporting purchasing authority, every conversation carried real commercial weight.

Cross-Brand Collaboration with Lady N

A standout moment of this year's show was HICC PET's emerging collaboration with Lady N, an innovative tofu cat litter brand recognized for its enviro-probiotics technology and automatic litter box-compatible formulations.

The two brands represent complementary categories within the cat care space — HICC PET in grooming and hygiene, Lady N in litter solutions — opening doors for cross-category partnerships, co-marketing initiatives, and shared retail opportunities.

The brand's commitment to food-grade, biodegradable, and flushable formulations aligns with HICC PET's own emphasis on safety, quality, and sustainability.

Looking Ahead

HICC PET SuperZoo 2026 was more than a trade show appearance — it was a milestone in the brand's growing presence across the US pet retail landscape.

From media interviews and veterinary partnerships to retail negotiations and cross-brand collaborations, the show reinforced HICC PET's position as a leader in science-driven pet wellness. As the brand continues to expand its PRO Series and deepen industry relationships, the connections made at SuperZoo 2026 will carry forward into the months ahead.