HICC PET is proud to announce its third consecutive appearance at SuperZoo 2026, North America's premier pet retail and industry trade show, taking place August 12–14, 2026, at the Mandalay Bay Convention Center in Las Vegas (Booth #2842). This year's presence marks a shift in how HICC PET shows up on the trade floor: not as a collection of grooming and hygiene SKUs, but as the first full, in-hand expression of the HICC PET Protocol — the company's structured, long-term pet care system.
Las Vegas, Nevada | August 12–14, 2026
HICC PET is proud to announce its third consecutive appearance at SuperZoo 2026, North America's premier pet retail and industry trade show, taking place August 12–14, 2026, at the Mandalay Bay Convention Center in Las Vegas (Booth #2842). This year's presence marks a shift in how HICC PET shows up on the trade floor: not as a collection of grooming and hygiene SKUs, but as the first full, in-hand expression of the HICC PET Protocol — the company's structured, long-term pet care system.
Why This Year Is Different: Products as Protocol, Not Just SKUs
Most pet care brands walk the SuperZoo floor with a product line. HICC PET is walking in with a system.
The HICC PET Protocol is built on a continuous “Identify → Assess → Care → Track” loop, operationalized through a single structural chain: Issue → Protocol → Product. Every daily problem a pet parent notices — persistent scratching, tear stains, ear odor, chin buildup, bad breath, anal gland discomfort — is defined as an issue in the language pet parents use. Each issue is then routed into a defined Protocol, HICC PET's proprietary care logic for managing that problem over time. HICC PET products are the execution layer: the tool that carries out a specific step within that Protocol.
Meet the HICC PET PRO Series — Eight Solutions, One Care System
The PRO Series is the newest and most complete expression of this framework: eight products spanning skin, eye, ear, oral, chin, and anal gland care, each mapped to a defined Issue and a defined Protocol step — from daily care through targeted support.
The lineup includes oral care wipes built around a long-term micro-environment approach, enzyme-based eye wipes for tear-stain buildup, and multi-function grooming glove wipes that combine cleaning and odor control in one step — alongside targeted solutions for ear, chin, and anal gland care. Full specifications for all eight products are available on-site at Booth #2842 and in the press kit.
Hot Picks, Also on Display
Alongside the PRO Series debut, three proven performers round out the booth — the Deodorizing Pet Glove Wipes (Award-Winning), Pet Oral Finger Wipes (Best Seller), and the Dual-Head Toothbrush — each already anchored within its own established Protocol, demonstrating that the system spans HICC PET's full catalog, not just the new launch.
Certified Manufacturing, Proprietary Technology
The PRO Series is manufactured in facilities that meet EPA, FDA QSR, cGMP, and ISO 9001 standards, with FSC certification. Two proprietary technologies anchor every Protocol step across the lineup:
CocoPlex™ Fermented Coconut Oil — nourishing care made more absorbable through 7-day fermentation; supports deodorization, moisture balance, and a lightweight, gentle texture.
Purified Hypochlorous Acid (HOCl) — inspired by the body's natural defense molecules; a stable, refined formulation for daily use that is non-irritating and suitable for sensitive skin.
Visit HICC PET at SuperZoo 2026
SuperZoo remains one of HICC PET's most important annual platforms for engaging with North American retailers, distributors, industry professionals, and media partners. We invite you to visit Booth #2842 to explore the full PRO Series, see the HICC PET Protocol in action, and discuss partnership opportunities for the year ahead.
Booth: #2842
Dates: August 12–14, 2026
Venue: Mandalay Bay Convention Center, Las Vegas, Nevada, USA
About HICC PET
HICC PET is a global pet health and grooming brand dedicated to delivering science-backed care solutions for pets. Operating in multiple countries, the brand combines proprietary research and the HICC PET Protocol to develop safe, effective, and convenient products for everyday pet wellness. Specializing in grooming, hygiene, and preventive care, HICC PET helps pets live healthier, happier lives while strengthening the bond between pets and their families.
