At SuperZoo 2026, HICC PET debuts its Protocol—a long-term care logic built around real pet behavior, not just products.
2026 Is the Turning Point for "Daily Grooming"
SuperZoo, held every August, is the annual bellwether for the North American pet industry. In 2026, this show—organized by the World Pet Association (WPA) and marking its 75th edition—spans 3 days and brings together 23,000+ industry professionals, 1,200+ exhibitors, and 350,000 square feet of show floor. It's where pet retailers, brands, media, and influencers converge to read the trends of the year.
What we saw on the SuperZoo 2026 floor wasn't just a pile of new products—it was a clear set of trend shifts:
From "bath day" to "every day" — The rapid penetration of pet grooming wipes / dog wipes / cat wipes is turning grooming from a "once-a-week plan" into a "30-second daily habit." Glove wipes have already become their own category in North America, no longer just a "niche offshoot of wet wipes."
From "one wipe does it all" to "part-specific care" — The eyes, ears, chin, and mouth each have different sebum secretion, follicle structure, and microbiome ecology; the mucous membrane of the eye and the skin barrier follow entirely different logic. The old paradigm of "one wipe for the eyes, ears, and body" is being phased out, replaced by systems like the PRO Series—a 5-piece set designed specifically by body part: Grooming Glove Wipes for the body (skin/coat layer), Eye Wipes for tear stains, Ear Wipes for deep ear folds, Cat Chin Wipes for feline acne, and Oral Finger Wipes for oral microbiome maintenance. Each of the five plays its own role, and each wipe is part-specific—together, they form one complete grooming protocol.
From "fragrance masking" to "ingredient transparency" — The new generation of pet parents wants products that are fragrance-free, phenoxyethanol-free, skin-irritation tested, and safe for daily use. Any wipe hoping to make it onto a "daily grooming list" has to clear this ingredient entry bar first.
Behind these three trends is the same underlying shift: grooming has moved from being an "occasion" to being a "routine"—from "the day you go to the pet store" to "the 5 minutes you do at home every single day." This is exactly the direction HICC PET wants to address in 2026 with a full Protocol.
The HICC PET Protocol: Why "One Product" Is Nowhere Near Enough
"Most pet care brands walk the SuperZoo floor with a product line. HICC PET is walking in with a system."
Most brands sell "a wipe," "a toothpaste," or "a toothbrush." But what pet parents actually face is a constant stream of recurring issues: tear stains today, ear odor tomorrow, a blackened cat chin the day after, and worsening tartar the day after that.
HICC PET's answer isn't "sell one more wipe"—it's an entire Protocol:
Identify — Recognize the problem in the everyday language of pet parents: eye gunk, ear odor, black chin, bad breath, anal gland discomfort...
Assess — Is this something daily care can solve, or does it need veterinary intervention?
Care — Use the corresponding PRO product to complete "what can be done today." This is the only step in the Protocol with a physical touchpoint.
Track — Observe the results, record the changes, and decide the next step. The Protocol is a closed loop, not a one-time purchase.
Behind these four steps is HICC PET's internal structural chain: Issue → Protocol → Product. Every pet grooming wipe, every oral care tool, is not an isolated SKU on a shelf—it is the execution layer of the "Care" step within the Protocol.
When a product becomes one step in a Protocol, what pet parents are buying is no longer "a wipe"—it's a logic of long-term care. That's exactly the message HICC PET wants to deliver to North American retail buyers, media, and industry professionals at SuperZoo 2026: "Products as Protocol, not just SKUs."
The Flagship Duo: Glove + Oral — The Two Pillars of the PRO Series
Among the 5 wipes in the PRO Series, Grooming Glove Wipes and the Pet Oral Pro Series are the two pillars HICC PET considers foundational—together covering the "body layer" and "oral care," the two scenarios pet parents face most frequently.
Grooming Glove Wipes PRO Series — The "Care" Entry Point for the Body (Skin/Coat) Layer
Salon-Grade Grooming Made Effortless.
25 count / 10.2"×9.2" / coconut scent
Glove design + 3D textured surface: cleansing, detangling, and polishing in one step
Enzyme-based formula that suppresses odor
Rinse-free, gentle and nourishing, suitable for high-frequency daily use
Why is this the flagship? Because the body has the largest surface area on a pet and is the part that most needs daily attention in a grooming routine—as important as the eyes, ears, and mouth may be, together they make up only a tiny fraction of a pet's body; the skin and coat are the layer that comes into direct contact with the environment every day.
Grooming Glove Wipes is the piece in the PRO Series 5-piece set designed specifically for the "body layer"—it doesn't replace the work of the Eye / Ear / Cat Chin / Oral wipes; its sole job is to perfect care of the "skin + coat" layer. Slip on the glove and complete a body-layer cleanup in 30 seconds: even the most independent dog or the most water-averse cat can get a full body care session through a wipe worn on the hand—this is the entry point of the "Care (body layer)" step in the Protocol. As long as pet parents are willing to put on the glove, the once-a-day "body layer cleanup" gets running.
Pet Oral Pro Series — A Two-SKU System for Oral "Care"
Better Oral Care at Your Fingertips.
55 count / 3.2"×1.7" / unscented
Dual-texture finger sleeve: textured side cleans tooth surfaces, pearl side cleans the gumline
4-enzyme + postbiotic formula supporting oral microbiome balance
Non-toxic, alcohol-free, enhanced with OPTIMEALTH® prebiotics + CHAMPEX® shiitake mushroom extract
Oral care is the scenario pet parents face most often, most easily neglect, and find hardest to keep up with. HICC PET's solution is a two-SKU system:
Finger Wipes — A 30-second worn-on-the-finger routine: wipe the tooth surfaces, gumline, and tongue. Even owners who can't brush every day can maintain daily oral hygiene with finger wipes.
Dual-Head Toothbrush — Designed for medium-to-large dogs. The dual-brush-head design covers canines and molars simultaneously, paired with HICC PET's all-in-one toothpaste (13mm / 20mm dual dosage design) for a single, thorough brushing.
(Complementary products) Single-head toothbrush — suited for small dogs and cats; finger brush — a gentle introduction for pets trying brushing for the first time.
Clinical data (in vitro testing): the HICC sample group achieved an average plaque removal rate of ≈44.88%, versus ≈42.33% for the VOHC-certified toothpaste control group—slightly better performance from the HICC sample. Tartar inhibition rate ≈131.60%.
The oral care line is HICC PET's most heavily invested product line—finger wipes + single/dual-head toothbrushes + enzyme toothpaste form a full gradient system from "light entry point" to "deep cleaning." This is exactly why the oral line, alongside the glove wipes, is designated as one of the two pillars of the PRO Series.
The Other PRO Wipes: Part-Specific, Forming the Long-Tail Support
Beyond the two pillars, the PRO Series includes three additional part-specific wipes, each addressing a localized issue pet parents commonly encounter day to day:
Pet Eye Pro Series Cleansing Wipes
88 count / 3"×3" / fragrance-free
Triple-enzyme formula breaks down tear stains and discharge buildup
Textured cotton pad absorbs discharge, no rinsing needed
The "part-specific" difference between dog wipes and cat wipes is most obvious around the eyes—cats tend to have more stubborn tear stains, while dogs produce more frequent eye discharge. Making the eye wipe its own dedicated product is a key upgrade the PRO Series brings to daily grooming.
Pet Ear Cleansing Pro Series Finger Wipes
55 count / 5"×1.9" / fragrance-free
Triple-enzyme complex for deep cleaning of ear discharge
Dual-textured finger sleeve reaches deep into ear folds; botanical ingredients soothe the ear
Ear cleaning used to be something done at the groomer's—the PRO Series brings it home. The finger-sleeve design lets owners precisely control pressure and angle, eliminating the fear of "poking a cotton swab into the ear canal."
Cat Chin Pro Series Finger Wipes
55 count / 3.2"×1.7" / fragrance-free
Specifically targets "black chin" (feline acne) in cats
Raised-dot texture lifts away oil and grime
This is the most cat-exclusive product in the PRO Series. Cat wipes shouldn't just be "a scaled-down version of dog wipes"—they need to be purpose-built for a cat's sebum secretion and follicle structure. Chin issues in cats have long been seriously underestimated; many owners only realize "cats can get pimples too" the first time they spot dark discharge.
CocoPlex™ Fermented Coconut Oil — The Common Thread Behind Every Step
Behind the 5 PRO Series wipes and the entire oral care lineup is the same proprietary technology: CocoPlex™ Fermented Coconut Oil.
7-day fermentation — makes the nourishing power of ordinary coconut oil "more absorbable"
Odor suppression — breaks down odor at the source, rather than masking it with fragrance
Water-oil balance — maintains the skin barrier's natural moisture
Light and gentle — suitable for sensitive skin and high-frequency use
Why just one core technology? Because HICC PET believes a long-term care system doesn't need a pile of different technologies—it needs technological consistency. When pet parents feel the gentleness of CocoPlex™ on the Grooming Glove Wipes, and then feel that same CocoPlex™ sensation on the Pet Oral Finger Wipes—that "cross-product consistency of feel" is what makes the Protocol actually work, rather than a scattered set of choices where "this one happens to work, that one happens to work."
The entire PRO Series plus the oral care line is fragrance-free, phenoxyethanol-free, and skin-irritation tested. This is the ingredient promise that CocoPlex™ Fermented Coconut Oil, as a single unifying technology, is able to uphold—and it's the first cornerstone of HICC PET's professional image in the daily grooming space.
A "7-Day Daily Grooming Routine" for Real Pet Owners
If you're new to HICC PET, we recommend starting with the minimum viable daily grooming routine to get the Protocol actually running in your home:
| Frequency | Step | Corresponding Product | Corresponding Protocol Step |
|---|
| Frequency | Step | Corresponding Product | Corresponding Protocol Step |
|---|---|---|---|
| Once daily | Body-layer cleaning (skin + coat) | Grooming Glove Wipes PRO Series | Care (body layer) |
| Once daily | Oral wipe | Pet Oral Pro Series Finger Wipes | Care (oral) |
| 1–2x per week | Eye area | Pet Eye Pro Series Cleansing Wipes | Care (eyes) |
| 1–2x per week | Ear canal | Pet Ear Cleansing Pro Series Finger Wipes | Care (ears) |
| 1–2x per week | Cat chin | Cat Chin Pro Series Finger Wipes | Care (chin) |
| 1–2x per week | Deep oral cleaning | Dual-Head Toothbrush + toothpaste (single-head or finger brush for small dogs/cats) | Track → Upgrade Care |
After running through one full week, you'll find that grooming is no longer something that happens at the pet store—it's a 5-minute daily agreement between you and your pet. This is the "daily" that the HICC PET Protocol is designed to reach.
About HICC PET
HICC PET is a U.S. pet care brand founded in 2020, with the mission to "Be the global leader in pet grooming and wellness." Built on scientific formulation and rigorous ingredient screening, we develop daily grooming product lines powered by our core technology, CocoPlex™ Fermented Coconut Oil, and guided by the HICC PET Protocol methodology—serving markets across North America, Europe, and Asia-Pacific.
From August 12–14, the HICC PET team will be waiting for you at SuperZoo 2026 · Booth #2842. On-site, you'll find full PRO Series product demonstrations, formula walkthroughs, hands-on trials of our oral care tools, and face-to-face conversations with our brand team. Whether you're a retail partner, industry media, or a pet owner looking to upgrade your pet's "daily grooming protocol" at home—Booth #2842 is one of the must-visit booths of 2026.
